Marketing Strategy for Health Clinic
Poliklinika Zatriqi
The healthcare industry is a critical sector that demands careful attention when establishing an online presence. For clients in this field, building trust is essential, and their website must convey a sense of confidence and professionalism. In mid-2024, we partnered with Poliklinik Zatriqi, a leading provider of health and aesthetic services in Kosovo. Our objective was to elevate their online presence by redesigning their social media and refreshing their branding. As a result, we attracted 50,000 organic visitors to their site. Additionally, our targeted campaigns drove a 70,000 increase in monthly page views and generated numerous high-quality leads.
Challenge
The healthcare sector requires a strong online presence to build trust and credibility. Poliklinik Zatriqi needed to elevate its branding and social media presence to attract more organic traffic, engage potential clients, and generate quality leads while maintaining a professional image.
Strategy
- Create a consistent brand identity across platforms
- Post strategically with AI-driven engagement
- Optimize paid ads targeting key services
Results
15%
Engagement Rate
110%
Conversion Increase
4x
ROI
Solution
By strategically posting three engaging and well-crafted posts per week, managing targeted ads, and creating AI-powered direct messages, we increased organic traffic, engagement, and conversions. Additionally, paid ads were effectively targeted, driving substantial traffic to their site and improving lead generation.